Search Engine Optimization (SEO): On Page SEO Local Listing Rich Content Online Marketing

Search Engine Optimization (SEO) is the science behind web pages showing up when keywords are typed in search engines like Google. Thousands of web pages show up when you type, “used cars” for example. If you sell used cars, the wish is that your website or one of your web pages is shown among the first five results.  Since there are a lot of used car websites out, those that show up on the first result page are the sites that have healthy optimization. As you may imagine, the factors that contribute to an SEO friendly website are numerous. The most important ones are Onsite SEO, Keywords, Local Listing, and Link Building.

Onsite SEO includes all the SEO best practices when a website is being developed. For example, site keywords should be included in the H tags- headings as well as title tags. A developer may try to trick the search engine into having long sentences as headings. Because of this, it’s an SEO best practice to keep your heading succinct to avoid SEO penalty. Another best SEO practice is keeping your site load time at the minimum. Bunz WebDesign will develop your site following all search engines best practices.

One of the major factors for a highly ranked page is rich content. The more relevant content a page or website has, the better.  Since Google tends to provide results that are relevant to the searcher, we strategically include the most searched keywords by your target audience in your site content. Another smart way to increase your content volume, and eventually high SEO rankings, is by having a blog where you or a blogger regularly publish articles that are appealing to your target audience. A well-written blog will contribute to high traffic, which will boost your site’s ranking in return. For more information on this SEO factor, read Content & Search Engine Success Factors on Search Engine Land.

Having your company listed in local directories like Yelp as well as Google business will increase the visibility of your website or business; especially in your local territory.  It is important that your company information like name, address, contact, URL, etc. are consistent throughout the various directories. Bunz WebDesign will list your company information, including your site’s address, on all the major listings depending on your SEO package. However, all the sites we develop are submitted to Google local listing.

This is the most important and challenging SEO factor because it is based on the quality of inbound links your site has.  Inbound links are the result of reputable websites linking to your website. The reasoning behind this factor is trust and popularity. Compared to the real world, the more reputable institutions or individuals refer customers to your company, the more popularity and trust your company gains. Therefore, this is one of the few things an SEO expert cannot solely provide for a client. The clients play a major part by offering dependable services or products; this way, inbound links occur automatically. There are other creative ways to create inbound links. For example, creating and maintaining social media pages for your company is a great way to increase popularity. Bunz WebDesign applies creative and safe ways to help you build your websites inbound links.